About Us

The Site

The newest addition to the House of La Rue family is our brand new website!  Specializing in our in-house line, our site carries exclusive coasters and home goods as well as tees, bling, and accessories.  We are constantly adding new product so be sure to check in regularly!

The Store

Your one stop Style, Glam and Drag boutique featuring fun clothing, accessories, jewelry, stage makeup, heels to size 17, custom wigs. Our NYC store elevates the signature style of our sister store in Provincetown that has a colorful client list from peeps that just like to have fun to style setters and international performers. We carry originals by NY designers; B. Calla, Shokra, Von, Claire Fleury, Casey Caldwell, David Dalrymple, and Mr. Gorgeous, just to name a few. Where else can you get a jock strap with garters, a crystal mask, size 17 heels, a Pee Wee Herman pillow, and Vegas head dress under one roof?

The History

Born in Provincetown, MA in 2010, House of La Rue has become the go to store for performers, fashionistas, and individuals craving fashions and accessories that stand out from the common. With an eye on underground global styles and trends, La Rue stocks fashions in limited quantity to keep both the looks and merchandise fresh.



301 E Houston Street

244 Commercial St